Mintfinity Pyramid of Product Ownership (Needs)
Four elements of product ownership
Possession
Actually possessing a product is the basic requirement of ownership. If you own it, but don't possess it, then you cannot use it. Helping to possess a product or get a lost item returned is a service.
Utility
Possessing a product leads to obtaining utility from it. A bike that can be ridden, for example. If the bike cannot be ridden because a tire is flat, then it lacks utility.
Performance
Utilising a product well leads to obtaining best performance. Are you using it well? If you know you are, then there is a satisfaction derived from using it.
Joy
All producers want their customers to enjoy using their products. If you are using it and gaining satisfaction from using it well, then that is joy.
Possession is a physical experience. Utility, Performance and Joy, are all a combination of physical experience and knowledge. The accurate and timely curation of the right information about a product eases the pathway to consumers enjoying products better.
Actually possessing a product is the basic requirement of ownership. If you own it, but don't possess it, then you cannot use it. Helping to possess a product or get a lost item returned is a service.
Utility
Possessing a product leads to obtaining utility from it. A bike that can be ridden, for example. If the bike cannot be ridden because a tire is flat, then it lacks utility.
Performance
Utilising a product well leads to obtaining best performance. Are you using it well? If you know you are, then there is a satisfaction derived from using it.
Joy
All producers want their customers to enjoy using their products. If you are using it and gaining satisfaction from using it well, then that is joy.
Possession is a physical experience. Utility, Performance and Joy, are all a combination of physical experience and knowledge. The accurate and timely curation of the right information about a product eases the pathway to consumers enjoying products better.
The understood experience
The way it is now
Think about how you answer questions about products your own. Do you visit the Producers website? No, you use Google or YouTube. You rely on the output of people at random rather than the world of expertise that sits with product makers. This is a system failure in how consumerism operates.
Why is this?
Each producer provides a different way of accessing information from their systems. As a consumer, you are faced with trying to understand how to navigate to the answers you seek. The prospect of having to work to answer a question becomes too daunting for most, so they revert to a choice they understand.
Expertise extends product life
Sustainability requires us to use products better and for longer. Consumers need simple logical pathways to information on products they own, that are common across many products. DigitalOwnership™ provides a portal into this new simplified information resource to help extend product usage lifetimes.
Think about how you answer questions about products your own. Do you visit the Producers website? No, you use Google or YouTube. You rely on the output of people at random rather than the world of expertise that sits with product makers. This is a system failure in how consumerism operates.
Why is this?
Each producer provides a different way of accessing information from their systems. As a consumer, you are faced with trying to understand how to navigate to the answers you seek. The prospect of having to work to answer a question becomes too daunting for most, so they revert to a choice they understand.
Expertise extends product life
Sustainability requires us to use products better and for longer. Consumers need simple logical pathways to information on products they own, that are common across many products. DigitalOwnership™ provides a portal into this new simplified information resource to help extend product usage lifetimes.
