Small sports clubs monetise social media
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Deliver a higher volume of regular posts about players to social media throughout the week that grow their local audience and include tagged club sponsors.
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Commit to provide their sponsors the benefit of increased regular visibility in the local community through publishing player's stories and successes.
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Tell stories about their player's effort, commitment and success, to create more club interest, increase the chance of attendance and reward players with public recognition.
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Do all of this with less effort by reducing the need to invent content and distributing small, simple tasks to players and their friends and family via a platform built to help clubs advance.
Introducing QDOS and Digitally Unique Sports Shirts.
Kieran Devine demonstrating how a picture with a caption becomes an engaging story
What do they do?
Each shirt is uniquely identified with a QR code on the front above where the sponsors logo would go. Using a smartphone App we display a captioned pictures of player that can be uploaded to Social Media in two clicks. Easy for anyone to do, at pitch side, at half time, in the clubhouse, at the training ground.
Why does this make a difference?
A picture with a caption is a complete story requiring only short attention. It contains all the key elements needed in a story - a subject, context, narrative and narrator. The App generates a finished piece of media that is ready to publish - no further details need to be added. The simplification means anyone can send a meaningful post with a few seconds effort.
How does this benefit a club?
Firstly, all players are better motivated with some recognition for playing well. Then there's the gain of selling the sponsorship of posts thus generating more money for the club. Finally the service accrues a library of pictures of each game which is useful for other promotions and events where these can add to player achievement recognition.
What do the players get out of it?
Players get to see every picture of themselves posted, in their own library of each game. A seasons worth of memories collected in one place. Those moments they will cherish, made easy to keep. That senior team debut, or the rare hat trick, or that day they ran their socks off. All preserved to relive years later.
Who writes the captions?
We generate statements based on some simple context choices. A goal scored? Three clicks, under two seconds, player caption done. Great save, or great tackle? Three clicks, captions done. There can be multiple people at pitch side running our manager service, sharing the work around. It is up to the club how much they put in to running the service.
Each shirt is uniquely identified with a QR code on the front above where the sponsors logo would go. Using a smartphone App we display a captioned pictures of player that can be uploaded to Social Media in two clicks. Easy for anyone to do, at pitch side, at half time, in the clubhouse, at the training ground.
Why does this make a difference?
A picture with a caption is a complete story requiring only short attention. It contains all the key elements needed in a story - a subject, context, narrative and narrator. The App generates a finished piece of media that is ready to publish - no further details need to be added. The simplification means anyone can send a meaningful post with a few seconds effort.
How does this benefit a club?
Firstly, all players are better motivated with some recognition for playing well. Then there's the gain of selling the sponsorship of posts thus generating more money for the club. Finally the service accrues a library of pictures of each game which is useful for other promotions and events where these can add to player achievement recognition.
What do the players get out of it?
Players get to see every picture of themselves posted, in their own library of each game. A seasons worth of memories collected in one place. Those moments they will cherish, made easy to keep. That senior team debut, or the rare hat trick, or that day they ran their socks off. All preserved to relive years later.
Who writes the captions?
We generate statements based on some simple context choices. A goal scored? Three clicks, under two seconds, player caption done. Great save, or great tackle? Three clicks, captions done. There can be multiple people at pitch side running our manager service, sharing the work around. It is up to the club how much they put in to running the service.
Three steps from indifference to attendance. Step A involves using short attention stories to build player recognition.
Step B is regular posting to create attention.
Step C means creating suspense to drive attendance.
We overprint existing shirts with a unique QR code located above where any sponsors logo appears. Both club and player sponsors can be tagged in each post. Sponsorship becomes more flexible and dynamic, so shorter terms may be offered to businesses to experience the value.
How much does it cost?
The service pays for itself via sponsorship for serious amateur and professional clubs. We make your fans an amplifier to generate posts that all tag the sponsor, so they can see each picture, independently see the value even if they are not at the ground.