Football Clubs offer sponsorship with measured ROI
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Deliver a higher volume of regular posts about players to social media throughout the week that grow their local audience and include tagged club sponsors.
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Give sponsors detailed metrics on impressions and reach, as well as every piece of content created with their logo on it. A new rewarding model for sponsors.
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Tell stories about their player's effort, commitment and success, whilst putting partnering businesses at the heart of engaging stories of club life.
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Do all of this with less effort by reducing the need to invent content and distributing small, simple tasks to players and their friends and family via a platform built to help clubs advance.
Our endeavour has resulted in currently being ranked by F6S as the No 16 SportsTech start-up in the UK. We will become No 1 once we fully launch our entire service.
Introducing QDOS and Digitally Unique Sports Shirts that together create a complete club content media ecosystem where every picture or video taken by anyone is instantly routed to all relevant parties - the players in shot, the club media team and the sponsors who are paying the bills.
Kieran Devine demonstrating how a picture with a caption becomes an engaging story
What do they do?
Each shirt is uniquely identified with a QR code on the front above where the sponsors logo would go. Using a smartphone App we produce a captioned picture of player that can be uploaded to Social Media (Instagram and X) in a few clicks. Easy for anyone to do, at pitch side, at half time, in the clubhouse, at the training ground, at home, out on a training run.
Why does this make a difference?
A picture with a caption is a complete story requiring only short attention. It contains all the key elements needed in a story - a subject, context, narrative and narrator. The App generates a finished piece of media that is ready to publish - no further details need to be added. The simplification means anyone can send a meaningful post with a few seconds effort.
How does this benefit a club?
Firstly, all players are better motivated when given recognition for playing well. Then there's the gain of selling the sponsorship of posts thus generating more money for the club. Finally the service accrues a library of pictures of each game which is useful for other promotions and events where these can add to player achievement recognition.
What do the players get out of it?
Players get to see every picture of themselves posted, in their own library of each game. A seasons store of memories collected in one place. Those moments they will cherish, made easy to keep. That senior team debut, or the rare hat trick, or that day they ran their socks off. All preserved to relive years later.
Who writes the captions?
We generate statements based on some simple context choices. A goal scored? Three clicks, under two seconds, player caption done. Great save, or great tackle? Three clicks, captions done. There can be multiple people at pitch side running our manager service, sharing the work around. All made simple and easy to reduce the workload on voluntary staff. The club social media manager becomes a social media director managing messaging and directing others to post content.
Each shirt is uniquely identified with a QR code on the front above where the sponsors logo would go. Using a smartphone App we produce a captioned picture of player that can be uploaded to Social Media (Instagram and X) in a few clicks. Easy for anyone to do, at pitch side, at half time, in the clubhouse, at the training ground, at home, out on a training run.
Why does this make a difference?
A picture with a caption is a complete story requiring only short attention. It contains all the key elements needed in a story - a subject, context, narrative and narrator. The App generates a finished piece of media that is ready to publish - no further details need to be added. The simplification means anyone can send a meaningful post with a few seconds effort.
How does this benefit a club?
Firstly, all players are better motivated when given recognition for playing well. Then there's the gain of selling the sponsorship of posts thus generating more money for the club. Finally the service accrues a library of pictures of each game which is useful for other promotions and events where these can add to player achievement recognition.
What do the players get out of it?
Players get to see every picture of themselves posted, in their own library of each game. A seasons store of memories collected in one place. Those moments they will cherish, made easy to keep. That senior team debut, or the rare hat trick, or that day they ran their socks off. All preserved to relive years later.
Who writes the captions?
We generate statements based on some simple context choices. A goal scored? Three clicks, under two seconds, player caption done. Great save, or great tackle? Three clicks, captions done. There can be multiple people at pitch side running our manager service, sharing the work around. All made simple and easy to reduce the workload on voluntary staff. The club social media manager becomes a social media director managing messaging and directing others to post content.
Three steps from indifference to attendance. Step A involves using short attention stories to build player recognition.
Step B is regular posting to create attention.
Step C means creating suspense to drive attendance.
We overprint existing shirts with a unique QR code located above where any sponsors logo appears. Both club and player sponsors can be tagged in each post. Sponsorship becomes more flexible and dynamic, so shorter terms may be offered to businesses to experience the value.