As a Brand you will work hard at getting your products into your consumers hands, in the best condition most efficiently. You will manage transportation and retailers with focus on anything that might impair your business performance.
Once the consumer has the product, your job is done. How the consumer uses and disposes of the product impacts your brand, yet there is little you can do to influence it. You will have developed your packaging strategy with the environment in mind, however, once the product has left the shelf, what else can you do?
Our response to that question, is a lot more than you expect.
The Supply Chain is ineffective in managing consumer or waste because it was never envisaged to effect them. Therefore the functions of the existing management systems are simply incapable of manifesting the necessary engagement and change needed to allow you as a brand the levers you need.
Our platform delivers you product identity labels which let you itemise each individual product. These unique identities are the basic blocks of consumer engagement and managing post consumption life of the product.
Through delivering useful services to consumers we create digital engagement with each product item. From that engagement a producer can deliver the right information to the consumer for their needs, when they need it - when they have the product in their hands and require something extra.
Sight of the end life of products creates marketing collateral demonstrating the results of your efforts towards sustainability.
Welcome to the world of whole life product management.